Recruitment
From the first inquiry to enrollment.
- Inquiry
- Contacted
- Tour / trial class
- Admissions process
- Admitted
- Enrolled
- Dropped out
Cockpit CRM · Schools and colleges
CRM for school and college with WhatsApp
The CRM with WhatsApp built for how a school works: student recruitment, campus tours and trial classes, enrollment, re-enrollment and retention.
7 days free, no card required. Plans from R$ 99 per month.
From the first inquiry to re-enrollment, no student falls through the cracks.
The problem
Where your school loses students today
Inquiries left unanswered
A family messages on WhatsApp at night or on the weekend and, by the time the front office replies, they have already toured another school.
Tours that don't become enrollments
The parent tours the school, says they will talk it over at home and nobody calls back.
Re-enrollment on the fly
Year-end arrives and the team chases each family, with no idea who has already renewed.
Dropouts noticed too late
The student starts missing class, the parent goes quiet and the departure only shows up after it has happened.
With Cockpit, every student has a place in the pipeline and a next step scheduled.
Ready-made pipelines
Three ready-made pipelines, from inquiry to retention
The stages below come set up when you create your account, and you can adjust them to how your team works.
Re-enrollment
Each student's renewal, on time.
- Re-enrollment open
- Contact with the parent
- Negotiation
- Re-enrolled
- Did not renew
Retention
At-risk students followed up closely.
- Dropout risk
- Conversation with the student
- Retention plan
- Stayed
- Left
A day at work
What the routine looks like with the CRM.
The morning queue
Overnight conversations are already in the CRM, with the prospect and where the contact came from.
Tour scheduled
The family confirms on WhatsApp and the card moves to Tour / trial class.
Everything on the record
Program or grade, schedule, admission route and scholarship or financial aid noted on the deal.
Re-enrollment on track
Each student has a card in the Re-enrollment pipeline, and the team sees who still needs to renew.
Nobody forgotten
Anyone who asked to think it over gets a reminder, and an at-risk student enters Retention.
Features
What comes ready for your school
Program, grade and schedule
Morning, afternoon, evening, full-day or online: each deal shows the program and schedule of interest right on the card.
Student and parent
Is the parent the one chatting? The student's name stays on the deal, with the billing parent right next to it.
Admission route and aid
Direct enrollment, entrance exam, national exam score or transfer, and whether there is a scholarship or financial aid.
Retention pipeline
A student at risk of dropping out enters the Retention pipeline, with a conversation and a plan.
Loss reasons
Tuition, distance, schedule, a class that did not open: find out why each student did not enroll.
Front office queue
The manager sees who is online, and contacts are split among the admissions counselors.
WhatsApp and AI Agent
Your school's WhatsApp, inside the CRM
Every conversation becomes a prospect
Whoever messages you on WhatsApp enters the CRM with an open deal, with no duplicates for current students.
Team inbox
Front office and academic coordination on the same number, with a queue, transfers and internal notes the family never sees.
Quick replies
Address, hours, enrollment documents: one click and a standardized answer goes out.
Photos and documents
Report cards, receipts and contracts stay in the conversation and in the student's history.
Replies instantly, even in the middle of the night
The AI Agent answers on WhatsApp in your school's voice, answers questions, books the tour and hands off to the front office when needed.
The AI Agent is an add-on, from R$ 149 per month.
Example conversation
Hi, do you have an opening in 6th grade for the afternoon shift?
Hi! We have an afternoon 6th grade class. Would you like to see the school? I have tours on Thursday at 2 PM or 4 PM.
Thursday at 2 PM works great.
All set, your tour is booked for Thursday at 2 PM. See you then!
WhatsApp connects through the official API (the number also stays on the phone app, with Coex) or by QR code.
Frequently asked questions
Questions from schools and colleges.
We already use a school management system.
Cockpit handles what comes before and around the classroom: the inquiry, enrollment, re-enrollment and retention. Your academic system stays where it is.
The front office has no time to learn another system.
The CRM comes with your school's pipelines and WhatsApp on the same screen. Your front office keeps working where they already work, just organized.
Will I lose my WhatsApp number?
No. With the official API and Coex, the number also stays on your phone's app. You can also connect by QR code.
What about my students' data?
Each school has its own separate workspace, and each team member only sees what their profile allows.
Plans
One price for the team, everything included.
You pay for the size of your team, not per feature. Monthly, or yearly at a discount.
Pilot
R$ 99 /month
Up to 2 usersTeam
R$ 199 /month
Up to 10 usersChampionship
R$ 399 /month
Up to 50 usersLeague
R$ 699 /month
Up to 100 users
Start today with your school already organized.
In minutes your CRM is ready with education pipelines, program and schedule fields and WhatsApp connected.
Try it free for 7 days7 days free, no card required.
Other industries
See also.
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- CRM for travel agenciesReady-made pipelines: Sales, TripSee how it works →
- CRM for service businessesReady-made pipelines: Sales, Execution, Follow-upSee how it works →