Acquisition
From first contact to membership.
- Prospect
- Contacted
- Trial class scheduled
- Took the class
- Plan proposal
- Enrolled
- Did not close
Cockpit CRM · Gyms and fitness studios
CRM for gym with WhatsApp
The gym CRM with WhatsApp built for your daily routine: trial classes, memberships, members who stopped showing up, and renewals before they expire.
7 days free, no card required. Plans from R$ 99 per month.
At a gym, members are lost at three moments: before enrolling, when they ask the price on WhatsApp and nobody replies; after the trial class, when they like it, say they will think about it and aren't called back; and later, when they stop showing up and the monthly fee only ends with a cancellation. In the end, the annual or quarterly plan expires quietly and renewal depends on the member remembering.
Cockpit CRM takes care of all three moments. The Acquisition pipeline runs from the interested person to the trial class and enrollment; the Retention pipeline gives an owner and a next step to those who stopped training; and the Renewal pipeline brings the member back before the plan ends. The record already has class type, goal, preferred time, plan of interest and expiry date, and the front desk handles WhatsApp on the same screen.
The problem
Where your gym loses members today
Messages left unanswered
A prospect messages on WhatsApp at night asking about pricing, and by the time the front desk replies, they have already signed up somewhere else.
Trial classes that never become memberships
They take the class, like it, say they'll think about it, and nobody follows up.
Members who disappear without a word
They stop coming, the monthly fee keeps running until they cancel, and nobody notices in time.
Plans that expire quietly
The annual or quarterly plan ends, and the member only renews if they remember on their own.
With Cockpit, every member has a place in the pipeline and a next step scheduled.
Ready-made pipelines
Three ready-made pipelines, from trial class to renewal
The stages below come set up when you create your account, and you can adjust them to how your team works.
Retention
Members who stopped training, until they come back.
- Stopped training
- Contacted
- Back to training?
- Stayed
- Canceled
Renewal
Plans renewed before they expire.
- Plan expiring
- Renewal proposal
- Renewed
- Did not renew
A day at work
What the routine looks like with the CRM.
Queue open early
Overnight conversations are already in the CRM, with the prospect and where they came from.
Class booked
The prospect confirms on WhatsApp and the card moves to Trial class scheduled.
The right plan at the right time
Whoever took the class gets a proposal with the plan that fits their schedule and goal.
Members who went quiet
A member who stopped training enters the Retention pipeline and gets a call or message from the team.
Renewals on track
Plans close to expiring are already in the Renewal pipeline, with the date on the member's record.
Features
What comes ready for your gym
Member record
Activity, goal, preferred time, and plan of interest come built in as deal fields, ready to filter.
Plan expiration
The expiration date is on the record, and the member enters the Renewal pipeline before the plan ends.
Retention pipeline
Anyone who stopped training becomes a card with an owner and a next step, until they are back training.
Plans and products
Add plans, packages, and shop products with price and stock, and log the sale on the deal.
Front desk queue
Contacts are distributed across the team, and the manager sees who is online to take them.
Loss reasons
Price, schedule, distance, didn't like the class: find out why each prospect didn't sign up.
WhatsApp and AI Agent
Your gym's WhatsApp inside the CRM
Every conversation becomes a member
Anyone who messages you on WhatsApp enters the CRM with an open deal, with no duplicate records.
Team inbox
Front desk, sales consultants, and trainers on the same number, with a queue and internal notes the member never sees.
Quick replies
Class schedules, plan prices, address: one click and the answer goes out consistent every time.
Photos and files
Class schedules, plan price lists, and audio stay in the conversation and in the member's history.
Replies instantly, even in the middle of the night
The AI Agent answers on WhatsApp in your gym's voice, answers questions, books the trial class, and hands off to the front desk when needed.
The AI Agent is an add-on, from R$ 149 per month.
Example conversation
Hi, how much is the weight training plan? Do you have Pilates classes?
Hi! We have both. How about a trial Pilates class? I have tomorrow at 7 AM or 7 PM.
7 PM is perfect.
All set, your trial class is booked for tomorrow at 7 PM. See you there!
WhatsApp connects through the official API (the number also stays on the phone app, with Coex) or by QR code.
Frequently asked questions
Questions from gyms and fitness studios.
How do I follow up with people who took the trial class?
The trial class is a stage in the Acquisition pipeline. You schedule it in the CRM Calendar and mark who attended, so the team can call back those who liked it and said they would think about it, with a next step recorded.
Can I tell who stopped training?
The Retention pipeline is for that: someone who stopped training becomes a card with an owner and a next step, which moves through contacted until the person returns to training or cancels. The team records the reason on the deal.
How does plan renewal work?
The expiry date lives on the member's record, and they enter the Renewal pipeline before the plan ends: plan expiring, renewal proposal and renewed or not renewed.
Does the CRM replace the turnstile and billing system?
No. Cockpit handles relationships and the commercial side: acquisition, trial class, retention and renewal. Turnstile and billing stay in the system the gym already uses. You can add plans and store products with price and stock and record the sale on the deal.
We already use a turnstile and billing system.
Cockpit handles what comes before and after enrollment: first contact, the trial class, members who disappeared, and renewals. Your gym system stays where it is.
The front desk doesn't have time to learn another system.
The CRM comes with gym pipelines and WhatsApp on the same screen. The front desk keeps answering where they already do, just organized.
Will I lose my WhatsApp number?
No. With the official API and Coex, the number also stays on your phone's app. You can also connect by QR Code.
What about member data?
Each gym has its own separate workspace, and each team member sees only what their role allows.
Plans
One price for the team, everything included.
You pay for the size of your team, not per feature. Monthly, or yearly at a discount.
Pilot
R$ 99 /month
Up to 2 usersTeam
R$ 199 /month
Up to 10 usersChampionship
R$ 399 /month
Up to 50 usersLeague
R$ 699 /month
Up to 100 users
Start today with your gym already organized.
In minutes the CRM is ready with gym pipelines, the member record, and WhatsApp connected.
Try it free for 7 days7 days free, no card required.
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